“I think of style as a sixth sense,” says Imogene Barron, Aussie stylist cum creative director and long time collaborator and friend of Stance. “You can’t really replicate it and it can’t be taught.” This sixth sense is, perhaps, precisely what has allowed Barron to forge a career that people twice her age would see green over. Her resume is laden with fashion heavy-hitters like Dazed and Confused, Oyster and i-D Magazine and she’s styled the likes of Selena Gomez, Miley Cyrus, the Weeknd and Snoop Dogg to name a fair few. Barron even has made time for passion projects: she’s founder of LoveWant and cult favorite Junk magazine.
Style is intrinsic; most of the time it’s just clothes. But with Barron it’s much more than that. Her warm and laid back attitude, an amalgam of her Australian roots and California living, and effortless brand of cool beget work of the same nature. Refined yet raw, vibrant and intimate, she knows not only about being comfortable in your clothes, but in your own skin. As Barron puts it, she’s not interested in “trends or that fast, disposable approach to styling,” but finds inspiration in “real people and real imagery.” This ethos is apparent in her work. She doesn’t stage standard fashion editorials; she creates snapshots of the human experience. And this is exactly what makes Barron and her work so compelling: she’s the type of girl you want to be friends with, and not just to have access to her killer wardrobe.